AB6IX have had a tough go of it, initially rising as a heavily-hyped, post-Wanna One group who appeared destined for fast a-list stardom. Since then, their musical output and chart positions have various, and not using a signature sound taking maintain. Member Daehwi has discovered nice success as a producer, most lately competing in KBS’s Hear Up program (which spawned this Daehwi-produced spotlight). As anticipated, he has headlining composition credit on new single Sugarcoat.
Sugarcoat continues the intense, retro sound of final yr’s Cherry however dampens the vitality only a bit. You wouldn’t know this from its opening verse, which kicks off with loads of groove. I like the mix of percussion and synths. They buoy a so-so melody and spotlight AB6IX’s charms. Nonetheless, the monitor turns into much less dynamic because it goes on. Fairly than bloom into an thrilling centerpiece, Sugarcoat slows and softens for its refrain. I’m not often a fan of this method, and it appears like a missed alternative right here. The hook is ok by itself, however doesn’t actually go wherever. Bookended by brisk verses, it comes throughout as misplaced.
I had related ideas on the group’s Savior from earlier this yr. These songs have one of the best of intentions, however can’t carry that goodwill all through their complete operating time. I’ve little doubt Sugarcoat will develop stronger with time, however Ok-pop’s retro choices are a dime a dozen this yr and it takes one thing fairly particular to face out. This monitor is a advantageous addition to AB6IX’s various discography. It simply doesn’t reveal something new or thrilling about their musical model.