A Los Angeles man is sick of the advertising and marketing lies! And he’s taking his frustration out in courtroom. In response to Nexstar Media Wire, Phillip White filed a class-action lawsuit in opposition to T.W. Garner Meals Co. He alleges the guardian firm deceived him when he purchased a $3 bottle of Texas Pete sizzling sauce. The acquisition happened at Ralph’s grocery retailer in September 2021.
Phillip claims T.W. Garner “cheated its solution to a market-leading place within the $3 billion hot-sauce trade on the expense of law-abiding rivals and shoppers nationwide who need genuine Texas sizzling sauce.”
Lawsuit Says The Texas Branded Scorching Sauce Has Nothing Texas
The swimsuit additionally particulars the look of the Texas Pete emblem. White says it contains “the famed white ‘lone’ star from the Texan flag along with a ‘lassoing cowboy.”
However regardless of the down south affect, there’s “surprisingly nothing Texas” in regards to the sauce, per the swimsuit. And White’s claims appear to be backed by the sauce’s historical past, as advised by Texas Pete’s web site.
The “tasty purple pepper sauce made in North Carolina” obtained the identify Texas Pete from a suggestion made by a advertising and marketing advisor. Sam Garner and his three sons Thad, Ralph, and Harold had invented a spicy new sauce, and the advisor advisable ‘Mexican Joe.’ However Sam wasn’t with it, as an alternative wanting an “American identify.”
“Sam urged they transfer throughout the border to Texas, which additionally had a status for spicy delicacies. Then he glanced at son Harold, whose nickname was “Pete” and the Texas Pete cowboy was born.”
Through the years, the corporate produced a number of merchandise, from sizzling canine chili and honey mustard to seafood cocktail and inexperienced pepper sauce beneath the model Texas Pete. The manufacturing facility producing the branded merchandise is positioned in northwest Winston-Salem “on the unique Garner household house website.”
“In revealing the thought course of behind its model identify, [T.W. Garner Food Co.] admits that Texas’s status was one they have been attempting to imitate and capitalize on when creating their model,” Phillip’s lawsuit claims.
Phillip Says He Solely Purchased The Sauce As a result of Of Its Label
In response to the lawsuit, Phillip wouldn’t have purchased the sauce if he knew it was produced in North Carolina. The corporate, Phillip says, is harming Texas firms and deceptive prospects.
“White relied upon the language and pictures displayed on the entrance label of the product, and on the time of buy understood the product to be a Texas product,” the swimsuit stated.
Consequently, Phillip is searching for the corporate to vary its identify and branding. It’s unclear if he’s additionally looking for compensation. T.W. Garner Meals Co. has but to answer the swimsuit.